The brief:
Create a fresh brand identity for Google’s signature gaming event in Dubai including a name,
brand-mark, visual identity, animation and more.

The purpose:
The premium brand must bring together C-suite visionaries and inspire them to connect,
collaborate, and drive change in the industry.

The challenge:
We needed to distinguish it from standard gaming events, and elevate it to an elegant brand that would build equity and have longevity. From name to logo, we gave it an identity that would last a lifetime.